Content Moderation

Social Media & UGC Moderation

User generated content is of great value to businesses, brands and media houses. But unmoderated, UGC poses serious legal and reputation risks.Our customized moderation services help your business tap into the power of user generated content, while keeping you protected from the risks.

What we moderate

We moderate all kinds of digital content – text, pictures, video and audio – across social media (Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest), web sites, blogs and discussion forums.Our moderators evaluate content based on client guidelines as well as an understanding of cultural nuances, local issues and the context of conversations.

Moderation Services

Social Media Moderation: Monitor, moderate and manage conversations about your brand, product or service across social media platform

Web Site UGC Moderation: Improve user experience on your web site discussion forums, with effective and timely moderation

Contest Moderation: Manage your social media competition and moderate and judge entries

How we work

We work closely with clients to formulate an efficient moderation process that meets their business objectives.

Step 1: Agree on moderation guidelines and methodology

  • How will we moderate: Pre-moderation, post or takedown moderation, or monitoring and proactive moderation
  • What will we look for: Abuse; offensive, inappropriate or off topic content; copyright violations, libel, customer complaint or enquiry

Step 2: Define escalation and response: What (for ex: customer complaints, enquiries) will be escalated and to whom; and how we will respond

Step 3: Train moderators (on guidelines, methodology, cultural nuances, interface)

Step 4: Monthly reporting and review

Why Moderation

  • Deliver a better user experience by keeping the conversation clean
  • Protect brand reputation
  • Respond to genuine customer complaints and needs
  • Protect web site from legal risk
  • Listen to and understand consumer sentiment

Why us?

  • Comprehensive coverage: Any content, any media, any network
  • Flexible pricing models: Volume-based, FTE, customized
  • Choice of moderation models: 24×7, periodic checking, random sampling, weekend moderation, customized
  • Moderation best practices: We help clients incorporate moderation best practices and guidelines. And also provide advice on how to maximize the use of technology to make human moderation more effective and productive
  • Multi-country, multilingual moderation